Drink Music Video by Jake Releases on GRM Daily 27 October 2021

A Trip of a Nighttime

LONDON, October 27th, 2021 – Manchester music artist Jake releases new single Drink on GRM Daily on 27th October 2021. Drink is a trippy, psychedelic music video following Jake’s drunken night out, from a burning guitar in the forest to a PlayStation-style, Street Fighter game with a screaming NHS doppelganger. Jake wrote the song about his recent struggles with depression and how he used excessive alcohol as an escape.

“The video is basically one big trip. Dreams don’t usually have any structure or meaning to them and it’s difficult to pinpoint where they start or how one moment transitions to the next. I wanted to try and represent the vivid motion and atmosphere of a dream whilst abstractly interpreting the song meaning. When I was briefed about the song lyrics, Jake told me that he had previously used alcohol to deal with his problems.  I started to think of ways to represent a journey through an intoxicated dream that Jake has where he wakes up inside a howling nightmare. The rest didn’t need to make much sense, I just wanted it to look cool. The vivid storyline portrays Jake’s depression with a series of nightmarish characters acting against him. I knew the film had to have the colour and feel of an 80’s horror thriller like Stranger Things or Blade Runner (1982). I was eager to incorporate different styles, such as the 360-degree camera, the AI Deep Dream effect (thanks to computer graphics wiz morn1415), and the pixelated Street Fighter scene” LEWIS ANDREWS.